Own the
map pack.
The Google map pack — those three businesses shown at the top of every local search — is where most buying decisions are made. We get Gainsborough and Lincolnshire businesses into it, and keep them there.
When someone in Gainsborough searches "electrician near me" or "best restaurant Lincoln", the first thing they see isn't a list of websites — it's a map with three businesses pinned on it. That is the Google map pack, and it captures over 40% of all clicks on the page.
The businesses in those three spots were not put there by luck. They have optimised Google Business Profiles — the right category, complete service listings, consistent NAP details, active posting, managed reviews, and proper local signals pointing at them. Most businesses in Lincolnshire have none of these in place.
We have consistently gotten businesses into the map pack — sometimes within days — by methodically working through every ranking signal Google uses. It is the highest-leverage thing we do.
We start with a full audit of your existing profile — or set one up from scratch if you don't have one. Every field matters, and most businesses leave half of them blank or wrong.
Choosing the wrong primary category is the single most common GBP mistake. We research the exact categories your competitors are ranking with and ensure you're positioned correctly.
Your GBP can list every service you offer with descriptions and prices — a huge ranking opportunity most businesses ignore entirely. We build this out fully, targeting local search terms.
Reviews are a major GBP ranking factor. We help you build a steady flow of genuine reviews, respond professionally to all feedback, and flag any that violate Google's guidelines.
Regular posts and fresh photos signal to Google that your business is active. We manage a consistent posting schedule — offers, updates, events — that keeps your listing fresh and visible.
The Q&A section on your GBP is both a ranking opportunity and a trust signal for potential customers. We populate it with the questions your customers actually ask, and manage incoming messages.
Tell us about your business and we'll audit your Google Business Profile for free — showing exactly why you're not ranking and how to fix it.
Riven Agency, Corringham Grange Farm, Gainsborough, DN21 5RG. Contact: geri@rivenagency.com.
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Monthly in advance, due within 14 days.
3-month minimum, then rolling monthly with 30 days' notice.
We do not guarantee specific rankings. Governed by the laws of England and Wales.